Branding & Innovation
Strategic company steering based on brand management ("brand equity rules"), innovative operational implementation („passion for excellence“) and ICT-based efficieny/digitalisation to increase margin and create company value („Lead and Win“).
Proven successful track record of "results- driven disciplined and passionate business leadership" and business turnarounds including establishment of high performing organizations.
Consumer centric innovation: Consumer is boss
World class brands increase stock price and thus company value. Brand equity stewardship and consumer centric innovation leads to top of mind company awareness.
Heart- and mind-opening relevant consumer benefits lead to prevailing brand equity and cutting edge, disruptive innovation.
Hereby it is key to gain an in-depth consumer understanding (insights, habits, etc) which needs consolidation and translation into products and services.
Leading innovation based on the slogan "consumer is boss" can best be "sensed and responded to", however, are even better filfilled through "anticipate and lead".
Understanding through listening is the prerequesite.
E.g. home visits, like the one in the following video broadcasted by "Deutsche Welle" enable deep consumer understanding:
"Brand equity rules - marginnovate!"